Instagram is one of the most popular social networking sites, with more than 1 billion active users every month. The potential of Instagram has been realised by millions of companies. All of their efforts to engage with customers, expand their customer base, raise brand awareness, and increase product sales can be coordinated through this one platform.

Since Instagram doesn’t appear to be giving up its ad space anytime soon, one of your primary marketing aims should be to figure out how to harness the platform’s potential for your own benefit. More sales won’t just appear from your Instagram activity unless you also employ a tried-and-true marketing plan that takes into account emerging trends.

In this post, we’ll examine ten tactics you can use to expand your brand on Instagram so you won’t get lost in the intriguing world of Instagram marketing.

Is it worth it to sell on Instagram?

Everyone, to put it simply, uses Instagram. Instagram attracts millions of users and content uploads every day, making it one of the top five social media networks worldwide. People and businesses alike frequent the site in quest of visual stimulation, opportunities to engage with their favourite brands, information about new items, and publicity by contributing content of their own.

Instagram Marketing Plan To Increase Sales

Imagination, imagination, imagination

Boost Your Sales with These 10 Clever Instagram Marketing Tips Someone is shown holding a waffle cone with clouds serving as the ice cream.

There are too many brands competing for too few clients in today’s online marketplace. Therefore, it’s unlikely that you’ll be working alone in your area.

First and foremost, originality is essential if you want to get noticed. To capitalise on Instagram’s visual nature, this should begin with the visual aspects of your brand’s identity (logo, colours, etc.). The good news is that it’s easier than ever to do this now, with websites that allow you to build a logo and a whole brand identity in a matter of minutes. However, it is essential to keep in mind that the concept driving the design is just as, if not more, important.

Centre Your Posts Around Your Products

The content of your Instagram account is one of the trickiest parts of running a business there. You’ve probably asked yourself more than once if they’re even worth posting. The posts about your product provide a straightforward solution to this puzzle.

Instagram users are particularly interested in content that features products. Your customers are interested in your brand’s products and services, so it’s not surprising that they’re following you. Present them in a positive light as often as possible. However, don’t come off as excessively aggressive or “salesy.” Rather than bragging about your product’s superiority and listing its latest features, focus on the ways it will improve the lives of your potential customers. In the future, startup marketing automation methods can be implemented to speed up and improve efficiency.
It’s common knowledge at this point that using hashtags can boost engagement with your posts and stories and make it easier to find related content.

Instagram allows you to create branded hashtags that can be used to label posts and which may be encouraged to be used by your audience when posting content related to your product.

You should investigate the trending hashtags in your industry, select the most relevant ones, and use those. Instead of using overly broad terms like “makeup,” “fashion,” or “lookbook,” be more precise.

Put user-generated content to good use

Instagram (and other platforms) brands can’t get enough UGC (user-generated content) to back up their claims. While it’s true that a combination of several marketing strategies is essential to building a strong brand, one of the most effective strategies is eliciting positive reviews and recommendations from satisfied customers.

From a promotional point of view, customer-generated media that features your brand or product is as good as gold. It may take some time (unless someone tags you in them) to find these films and photos, but it’s well worth it. One method is to search for relevant hashtags.

Market with a Story

The content of an Instagram story disappears from your profile after 24 hours. This makes them less time-consuming and more spontaneous to write than posts. If something hilarious happens on set during your most recent session, or if a coworker brings their pet to work, snap a quick photo and spread the laughter!

Users can only access your stories by touching on your profile picture; they won’t show up in the stream.

Work Together With Persuasive People

How to Increase Sales with a Ten-Step Instagram Marketing Plan Woman sipping coffee while snapping a selfie for influencer marketing purposes

People having a sizable online following in a specific field can serve as influential brand ambassadors or brand partners. There has been a steady increase in the number of Instagram influencers over the past few years. Similar to user-generated content, this is because people put more faith in their peers than they do in corporations.


Instagram is one of the most well-liked advertising platforms right now, and that’s in no little part due to how well it works. You’ll have far more success selling on the platform once you’ve gotten a feel for its terrain, what works, and what doesn’t.

Take into account the aforementioned tactics, and use them into your Instagram marketing approach, and you’ll get phenomenal results.