Instagram is one of the most widely used social media platforms, and its users include both creative professionals and the general public. It’s a great way to increase your company’s visibility and credibility, as well as your audience engagement and sales. To build your brand’s presence on Instagram, there are essential techniques you can employ and common pitfalls you should avoid.

Instagram’s Role in Establishing Brand Credibility

According to Statista, in December 2021, Instagram had 2 billion active monthly users. It can be difficult to get people to notice your business when there are so many people constantly scanning posts. You may elevate the visibility and credibility of your brand on the service by following the advice provided below.

Prepare an Instagram plan

Integrating social media into your content strategy and determining your approach to using Instagram for business is the first step towards developing your brand’s authority on the platform. A well-thought-out strategy ensures that all members of your team are on the same page regarding the platform’s representation of your business. We’ve broken down the process of creating an effective Instagram marketing plan into five simple steps.

Make plans and aim high. It’s important to have a plan in place before joining any social networking site. Otherwise, you risk squandering effort with no tangible results. Your digital marketing objectives should inform the goals of your Instagram strategy. Setting goals like “increase brand awareness,” “increase website traffic,” and “extend the reach of digital marketing campaigns” are all good examples of objectives you might pursue.

Identify who you’re trying to reach. You need to know who you’re talking to before you start posting on Instagram. To find out, look at who is already buying from you. Consider the people who are already buying and appreciating what you’re selling.
Find out what your rivals are doing. It’s important to keep tabs on what competing brands are posting on Instagram. If you share a target audience with them, it’s in your best interest to keep tabs on their feeds. Determine which of your rivals’ postings are generating the greatest interest. How frequently do their followers interact with what they post? What lessons can you use to your own business to help it stand out from the crowd while still resonating with its target demographic?
Create a plan for your material. Conduct experiments to see what kinds of content result in more sales. Create a content calendar after you’ve determined what kinds of posts perform best with your target audience. You should also try out different times to publish. Schedule your posts for when you know your fans will be online. Keep up with the latest fashions and social happenings that may affect your audience, and employ imagery that reflects the values of your brand.

Keep your look and tone constant

If you want your social media brand to succeed, you need to attract a dedicated following that believes in your product or service. You may achieve this by consistently releasing high-quality content that reflects your brand’s individuality. Followers will be confused by random, incoherent posting and may decide to stop following you as a result. Instead, pick a colour scheme and artistic style that complement your product.

Do it with Instagram Stories

Instagram Stories are time-limited photo and video posts that are deleted after 24 hours. Telling a story is a great alternative to publishing sensitive information on a company’s main profile. They are spontaneous and entertaining, putting a human face on your company. Here’s a chance to let your imagination go wild as you let your fans in on the fun behind your business through the use of doodles, stickers, and handwriting.

Utilise hashtags like a pro

Having your photos and films seen by others is more essential than experimenting with new filters or clever remarks. Use appropriate hashtags to improve exposure. Including hashtags in photo captions will make those photos visible in the public stream where that particular hashtag is collected. Photos with the most likes and comments will appear first in a hashtag search. If your photos are appropriately hashtagged, they will appear in the results of related hashtag searches.

Cooperate with popular Instagram users

In order to increase your brand’s credibility on Instagram, you should seek out influential users to collaborate with. They can spread the word about your business to their followers. Instagram influencers are one of the best methods to leverage social media to increase sales, especially for promotional campaigns and new product launches.

What not to do on Instagram?

In an effort to gain instant popularity on Instagram, many new businesses make the rookie error of paying for likes and followers. This could seem like a smart plan, but it could end up badly. One problem is that you won’t gain insight into how to genuinely include your target market. Second, if it gets out that you paid for followers, it might damage your reputation and make customers distrust you. Creating a following from beginning takes time, but the payoff is well worth it.