Social media is a great way for companies to reach their customers, with over 4.2 billion users and growing. You should treat your social media followers like you would actual clients. When it comes to running a business, more is always better.

In 2021, there are several opportunities to gain a large online following through viral content. If you implement the following strategies, your number of followers will increase rapidly.

1. First, make sure your name and bio are optimised for search engines.

Include relevant keywords in your name and profile to attract more business. In light of Instagram’s recent addition of keyword searches, brands whose names are conducive to SEO will have a greater chance of being seen by consumers.

2. Create material that is both visually appealing and engaging for your audience.

It’s easier than ever to take stunning photographs with the help of photo editing applications. More people will see your images and maybe share them if they are visually attractive. Quotes that readers may identify with are another option for generating shareable content. Your followers are doing the legwork of finding new people to follow for you by sharing your content with their own networks.

3. Third, try out other hashtags.

Hashtags are widely acknowledged as being crucial for online visibility. You may increase the visibility of your posts by using a variety of hashtags.

Because there is less content on less popular hashtags, your post will be visible for longer on them. In addition to the widely used ones, you should also make use of less generalised hashtags.

4. Repeatedly publish material.

Keep in mind that each new post is an opportunity to attract new readers. The more you share, the more likely it is that potential consumers will come across it. But, Mavis Hundt, a business writer at Research papers UK, argues that spamming your followers would upset them.

5. Five, use popular music in your videos on platforms like TikTok and Instagram Reels

TikTok’s expanding user base has attracted the attention of several companies. The current popularity of the video-sharing social media network prompted Instagram to rework its interface to highlight its Reels section.

6. Engage your readers with your words.

While hashtags are useful for increasing your account’s visibility, you shouldn’t forget the power of words while interacting with your audience.

7. Make comments to interact with your audience.

Whilst it’s understandable that you can’t possibly respond to each and every remark, you should at least answer some of them. Making connections with your followers increases the likelihood that they will become customers and spread the word about your brand.

8. React to posts by accounts that have a huge following

There is no better method to be noticed and build an audience than this. Adding a remark to a post or replying to a tweet from a well-known user will improve the likelihood that their followers will see your response.

9. Conduct a giveaway

You have complete control over giveaways, making them an ideal method for attracting new followers. If you want more people to enter, have your present followers share the post by tagging a buddy on their own story. To increase their chances of winning, they should tag as many people as they can. Make sure that the giveaway is only open to individuals who are already following your account.

10. Take a cue from comparable accounts and start following their fans.

If your account is just getting started, this is a great way to boost activity. A user’s likelihood of following you increases if they already follow accounts that are similar to yours. This demographic is also more likely to be interested in what you have to sell.

11. Work with Competitors

A more efficient strategy than following another account’s followers is to work with that account instead. The two parties will both benefit from the arrangement. When you follow someone, both of your accounts are promoted to your respective followers.

12. Work together with key opinion leaders

Those who are considered influencers have already put in the time and effort required to build a large following on social media. Working together, you may enjoy the fruits of their fame. Offer them free merchandise in exchange for an honest review, or team up with them on a contest to get their readers interested in following your own.