As of the year 2021, Instagram has only improved. More than a billion people are currently actively participating in social media (1.074% of the world’s population). Yes, now is the moment to take use of Instagram marketing to increase sales, boost user interaction, and boost your brand’s visibility. 

Don’t worry if you’re confused by Instagram at first since there’s a lot going on. From creating brand-specific hashtags to understanding Instagram’s sponsored advertisements, you’ll learn how to do it all with these Instagram marketing ideas. 

In the ever-changing digital landscape, staying on top of what makes Instagram tick (and how its users think) may give your business a significant edge.

Metrics and Profile

Be sure you’re using a corporate Instagram profile rather than a personal one before you do anything else on Instagram. 

Success on the social networking app may be greatly enhanced by creating a professional profile as opposed to a personal one. For instance, if you have a business profile, you may use Instagram Ads, have access to Instagram Insights, and make a “contact button.”
What makes up an Instagram account

These are the key aspects of an Instagram profile to concentrate on, all of which can be modified under the account settings, whether you’ve just created your business account.

Photo for profile

An important aspect of any social media profile is a profile image, and Instagram is no different. For obvious reasons, the profile image for many firms is the corporate logo. Having people get familiar with your emblem helps build brand recognition. If you want your Instagram profile photo to look well after it’s been cropped, keep in mind that Instagram only accepts images in a circular aspect ratio.

Bio

Instagram bios may be up to 150 characters long, so use them wisely when introducing your company. Communicate your brand in a quick and friendly manner. Users that are interested in your company will naturally want to learn more about it, which brings us to your website’s address (URL).

URL

Including your website’s URL in your profile is a great call to action since it provides consumers with simple access to your business. Your URL needs to be simple and to the point else your bio will seem cluttered. If you want people to really click on your link, you need abbreviate your URL. 

Metrics

It’s also important to familiarise yourself with Instagram Insights before you start posting, since this data will be crucial in evaluating consumer engagements and building a profile that generates the best possible outcomes. Your profile’s insights will appear to the right of the promotional button. You won’t be able to use this feature, however, until you begin posting.

Action Items and Assessing Participation 

There are a few key considerations to bear in mind for any Instagram marketing endeavor, regardless of the type of post you want to create. The use of hashtags is the first skill you must acquire.

Hashtags

Hashtags enable online communities to form around shared interests in certain topics or events. Not only do they aid companies in keeping up with current trends, but they are also the most effective means of attracting new fans and followers. Tools like Trendsmap and Hashtags.org help users discover and employ appropriate hashtags. Just by entering a keyword like “dogs,” for example, you may see how many Instagram posts have the hashtag #dogsofinstagram.

Captions

One of the most crucial components of an Instagram post, captions may determine the success or failure of the post. Instagram only displays the first three lines of a caption before the user is prompted to click “read more,” so make your point quickly. Shorter captions tend to pique people’s curiosity more frequently. Posts that are brief and to the point, with a clear call to action like “check out our ____ here,” tend to do better.

Location

Adding a location tag to an Instagram picture is simple and may have a significant impact on your brand’s visibility. Including a post’s location can increase the likelihood that locals looking for a business like yours will find it, as well as bring new consumers. In addition, customers who come into your store or eat at your restaurant may let their followers know they were there by tagging your location.

Engagement 

Attention, attention, attention! The key to Instagram marketing’s success lies there. This includes addressing comments left on the post and private messaging. Additionally, pay attention to user comments and suggestions, and work them into your posts as much as possible. Think about adding features that people have requested for your brand.

Last Words

You’re ready to watch your numbers soar now that you know how Instagram functions, what kinds of content perform best on Instagram, and the best Instagram marketing strategies for companies. 

Constant Contact provides social media marketing solutions to aid with scheduling posts, engaging with followers, and measuring performance. 

Now that you have the tools and the will to make Instagram work for your company, you can finally begin to see the results you’ve always wanted!