If you’ve been keeping up with Instagram Stories lately, you might have picked up on a subtle but significant change. An change is making Instagram Stories more profitable for marketers, and it has nothing to do with the new face filters or location markers.

Several companies have taken notice of a recent change to Instagram’s algorithm that enables influential users to include links in their story posts. This allows the business to track the amount of interest produced by each influencer by providing a direct link to the company’s website or product page, which is shared with their followers.

Who can add a link to their Instagram story and who can’t?

Both a business profile and more than 10,000 followers are required for an influencer to be able to add a link to their Instagram Stories. Previously, Instagram required accounts to be verified before they could post a link in their Instagram story; now, all they require is at least 10,000 followers.

Expert advice: use Instagram Stories in your marketing plan if your business is presently operating an influencer campaign and collaborating with influencers that satisfy those conditions. Request that influencers not only post an image to their profile but also make an Instagram story in which they tag your brand’s Instagram account and provide a link to your website.

Explain the distinction between a business and a personal Instagram account

There aren’t many distinctions between a personal and a company profile, but the first thing you’ll notice is that switching from a personal to a business profile requires making your profile public.

Connecting your Instagram to a Facebook page after making these alterations will automatically integrate your public Facebook profile’s phone number, email address, and physical address into your Instagram profile. When you fill up this section of your profile, a Contact button will appear, which your followers may use to get in touch with you.
Business profiles also provide users access to Instagram’s business analytics platform called, Insights. Within a week, this tool shows influencers data like impressions, reach, and the number of people who have seen their material.

Because the insights tool is restricted to business profiles, it can only analyse the photographs and posts that users have made after upgrading to a business profile. Finally, the following requirements must be met before a business profile’s Instagram Story, photo or video, can contain external links.

If you want to increase the number of likes and comments on the post you collaborated on with social media influencers to make, you should ask them to publish when they get the most interaction with their images.

What are the Advantages of Instagram Stories for Your Company?

Instagram Stories are considered a new referral channel since they may direct traffic back to your website, despite the fact that the photo or video only stays up for 24 hours and the influencer is the only one who can initially monitor how many people see the post. If your company’s website is optimised for mobile use, customers will be able to easily access it from their handheld devices.

It is essential to generate a unique UTM link for each influencer before beginning to work with them. Using Google Analytics, you can track how many people from Instagram clicked over to your site after seeing your ad thanks to a unique UTM link.
New visitors coming to your site via the custom UTM link may be tracked in Google Analytics, along with their average time spent on each landing page. In addition, you can see which Instagram user is sending the most traffic to your website by using the UTM link to compare the influencers’ success metrics.

It’s a good idea to ask each influencer to add a “Call to Action” (CTA) to their Instagram story, prompting viewers to visit the link in the caption. This will entice people to learn more about your company or a specific product on a third-party site.

More and more businesses are finding success with Instagram as a marketing tool because the app provides them with original, high-quality content that can be repurposed to support their marketing efforts and because it allows them to drive real, actionable results on the social media platform and on your website. A brand’s bottom line may now be affected by Instagram posts and Instagram stories, and there may be a direct return on investment. (ROI).