For some years now, Instagram has been the go-to place for sharing beautiful photos because to its square grid layout. CEO Adam Mosseri said in June 2021 that Instagram had changed and would no longer support the picture or square photo-sharing functions.

Most people were worried that the standard grid system would soon be obsolete. Others, though, found it to be a relief and a good thing that had finally happened. Since more and more Instagram users are uploading and sharing video content, let’s take a deeper look at the many formats Instagram supports and how they might be put to good use.

Exactly Why Is Everyone Talking About Instagram Videos?

The sheer number of people who view, upload, and interact with Instagram’s many video formats attest to the platform’s centrality to the video medium. Instagram videos may receive twice as many likes and comments than photos, but they’re still a great way for businesses to connect with their consumers and foster a feeling of community.

Instagram supports a wide variety of video formats.

1. In-Feed Video

Instagram’s early foray into moving images imposed a duration limit of 15 seconds on the feature. However, in today’s digital age, businesses may create longer videos, up to a minute in length, by capturing and editing on the fly using their mobile devices.

2. How to Improve Your Instagram Video Feed

Videos in your feed are a part of your profile dashboard and should be visually consistent with the rest of your profile.

3. The Instagram Video Tutorial: Posting to Your Feed

Just like pictures, videos may be posted to your stream. Press the “+” button at the top of the screen and then choose the video you want to upload. Instagram follows a very standard format for adding a filter, a caption, and relevant hashtags.

4. Watch Instagram Reels

In the same way that TikTok uses short, brisk videos, Reels do the same. Innovative technologies allow users to create 15-second videos with extensive footage and sound.

5. A Guide to Instagram Highlight Reels

If you go to the “Explore” tab on Instagram, you’ll see that reels are used for anything from parody movies to unboxing tutorials for businesses.

6. How to Make a Highlight Reel for Instagram

To access the “Reels” section, expand the “+” in the top right corner. On the left, you’ll see options to add media including videos, audio, and effects. You may enter the information straight into the programme if you prefer.

7. Whatsapp Recollections

Instagram Stories are short video snippets that last for 15 seconds and disappear after 24 hours. Tools like this make it possible for businesses to engage with Instagram users and direct their followers to their websites, despite Instagram’s reputation for making it tough to do so.

Methods for Improving Your Instagram Stories

There is no hard and fast rule that Instagram Stories must be condensed bits of content. Story Highlights, a new feature on Instagram, make it possible to save your most popular Stories and pin them to the top of your profile.

Using Instagram Stories to Publish

To access the Stories submenu, click the “+” button in the top right corner. Then, you may select a video from your camera’s current feed or a photo from your photo stream. You will then be able to use Instagram’s filters, GIFs, hand-drawn components, and features like Swipe Up, polls, the location tool, and Q&A sessions. If you’re stuck for inspiration, choose a preexisting Instagram Stories theme and go with it.

Last Words

Instagram has surpassed all other social media platforms in terms of user engagement and popularity. There’s no denying that this site has risen to prominence as a prime location for social media marketing and company promotion. One should make use of Instagram Video’s many functionalities, given its widespread popularity.

If you’re interested in uploading material to Instagram in a variety of formats, give VistaSocial a try right away. By default, Vista Social will optimise your media files so that they are compatible with Instagram. At greater resolutions than a regular phone would support, it resizes itself automatically to keep the correct aspect ratio while still being legible.