Social Media

Evergreen content is something you’ve probably heard about. This form of material is evergreen in that it can be updated to remain relevant, and it is a great method to attract visitors and cultivate a loyal following. Is there a way to advertise this excellent material on other platforms? Here are 15 examples of how you may recycle previously published material in various versions throughout your social media profiles.

Starting Off With Repurposing Older Pieces of Work

As a first step in developing an evergreen content social media plan, make a list that contains every piece of material you wish to promote and 5–7 reasons why you think consumers would find this fascinating. You should also include excerpts that describe the fundamental idea of your material, as well as the most important takeaways, statistics, facts, and prominent quotes (if appropriate) from each item. This may seem like a lot of work now, but it will end up saving you a lot of time and energy in the long run.

Remember that your current and potential consumers will profit from these efforts as well. Some people have various ways of taking in information. You may attract more readers and potential buyers by posting your material in a variety of forms.

Variations on Sharing and Publicizing Evergreen Material on Social Media

  • Put in a query. Create interest in your article by asking a question that will make readers want to read more.

  • Provide the link’s URI in the post’s heading. Making a social networking update this way couldn’t be easier.

  • Make References. A great way to generate interest in your evergreen content is to share a quotation from it.

  • Create a Teaser Statement in writing. Just what is there about this that would make you want to click? Create a tantalising preview to get people interested in your topic and clicking on it.

  • Demonstrate a Fact. Make use of an interesting nugget from your writing.

  • Go Back to the Drawing Board. If you share something on social media that was written by someone else, be careful to credit them by tagging them (with the @ sign). In this section, you can include whatever details you choose about your sources, such as their work titles or interesting anecdotes. To round out your piece, you may also solicit a quotation from the source.

  • Include visuals as much as possible. Each picture tells a different tale. Include a picture that appears in the article itself, or upload an appropriate image from your personal archive or a free image hosting website.

  • Do a video post. Even if you don’t have a video on hand as part of your evergreen content (unless it’s an evergreen product video), you can always make a cheap video for social media advertising with tools like Animoto.

  • Insert Twitter Cards. Create a graphic with a statistic or quote that you can share on Twitter cards or Instagram, and don’t forget to include a link to your original information!

  • Tell Us All of Your Useful ‘How to’ Advice: Sharing a tutorial you’ve written? Condense each suggestion so that it may be used as a standalone social media post.

  • Make a Strong Proclamation. Big claims, whether favourable or bad, tend to get people’s attention.

  • Put forward a problem-answering query. Make use of a query regarding an issue that is relevant to your intended audience. Then explain what you can do for them (with your content).

  • Put the “who,” “what,” “when,” and “how” in your opening statements. You’ll pique your listeners’ curiosity and provide them a concrete next step.

  • Distribute material on SlideShare. How-to manuals (in PDF format) and other visual, evergreen material may be uploaded to SlideShare to reach a wider audience.

  • Generating an Infographic. A fantastic method to promote your evergreen content on social media is to publish an infographic outlining the statistics from it. Create easy infographics in a short amount of time using free tools like Canva.

It’s Important to Follow Proper Formatting

When sharing content across social media, remember to take into account the specific formatting requirements of each network. Besides the content itself, the visual appeal of your postings is a key factor in drawing in readers. All you need to know about formatting on the most popular platforms, from hashtags to white space.

Instagram:

A mess of 25 hashtags isn’t the ideal method to market your material, despite what you may have seen from other businesses and individuals. Don’t forget to put your material at the head of the post and give your hashtags some breathing room.

Twitter:

Even though Twitter now allows for more characters per tweet, succinctness is still preferred. Shorten all links using services like bit.ly, and use no more than two hashtags (though one will likely get you more attention). If your tweet goes on for more than one line, you may want to separate each line with a blank space.

Facebook:

Although while Facebook allows for lengthy updates, you should aim to confine each update to no more than a couple of paragraphs. Make reading easier by spacing out your paragraphs.

Linkedin:

Nowadays, Linkedin users care most about their space. Yet, it appears that the extremely lengthy list of hyphenated sentences is left to individual bloggers and social media influencers to provide. Often, only one or two sentences, with some white space in between, will be posted by an organisation. It’s a matter of taste, though. It is not necessary to use line breaks in your material. The URL is shown here on a separate line for clarity. This improves readability and highlights the desired user response (the click).

It goes without saying that social media isn’t the only location to market your evergreen content, nor is it the only strategy you can employ to guarantee that it reaches your target audience. Making sure your evergreen content is optimised for search engines is crucial. Want some aid? Learn the fundamentals of search engine marketing with our comprehensive course.