There is no shortage of social media sites that let you reach out to your niche market and existing clientele. The marketing departments of huge corporations can afford to be present on as many channels as possible.

Each social media site can have its own dedicated content creator(s) who focus on making posts to interesting to their audience and functionally optimal for that platform. After all, there are various sizes that function better on various social networks, and a variety of scheduling options that function better on various platforms.

However, it can be difficult for small and medium-sized firms to justify the cost of hiring many social media managers. In some cases, it might be difficult to allocate funds for the employment of even a single marketing professional or agency.

How, therefore, can one make the most of social media when time is of the essence? Make the most of your time on a single platform. Pick one network to focus all of your attention on rather than spreading subpar material across several platforms where you can’t effectively engage the community.


Facebook’s longevity and massive user base are two of its most attractive features. There are 1.28 billion monthly active users on the network as of March 2017. People of all ages, from teenagers to retirees, may be found within Facebook’s user base.

Facebook is an excellent place for businesses to advertise since it attracts users from all walks of life, with diverse demographics in terms of age, location, education level, and occupation. It’s kind of like that.

Your target demographic is on Facebook, whether you’re selling to businesses or consumers, since at the end of the day, even a business buyer is still a person. With 1.28 billion active users every day, the Facebook community includes absolutely everyone.

With so many users and businesses posting on Facebook every day, the company needed an algorithm to determine which updates would be prioritised in order to bring each user the most relevant information.


Pinterest first appeared as a place for female users to share and discover photographs of things they admired. Items such as furniture, clothing, and cosmetics were included.
Pinterest is still often seen as a visual shopping engine, but its user base has expanded beyond female consumers.

However, a 2016 Pew Research survey found that women are more likely to use Pinterest than males are. The most popular items for pinning can be classified as either food, household products, or apparel.

It makes a lot of sense to use Pinterest if you run an e-commerce business or provide a service related to cuisine, home d├ęcor, or clothes.


Marketing on Instagram has always been seen as more of a branding exercise than a means to generate leads or close purchases. This is mostly due to Instagram’s policy that forbids brand accounts from including clickable links in their posts.

Instead, businesses can only rely on the one link in their Instagram bio to perform all the work. For this reason, many Instagram posts may end with the phrase “check the link in our bio.”

Boost interaction with your Instagram photos and attract more followers by using our Instagram Caption Generator.

In truth, Instagram has a wide variety of advertising options, all of which are supported by Facebook’s ad platform. Instagram users may be honed in on depending on demographics as varied as their interests, income levels, and propensity to make purchases.

Whether you’re a business to business or business to consumer, your target demographic is probably on Instagram. However, Instagram is a social media platform where images and videos predominate. Because of this, B2C firms with visually appealing things to photograph and sell will benefit greatly from joining the network. In reality, there is a correlation between the amount of interaction with a product photo and the product itself.

The First Steps

With your newfound knowledge about the three most popular social media platforms, you can make an educated selection. Which social media platform do you plan to prioritise?

Avoid being stuck in indecision. You can always move to a different network if the one you choose doesn’t work out. And one day, I hope you’ll be able to put them all to good use!