Want to learn how to use social media videos to attract more paying customers? Create engaging, real, and personalised social media videos to set yourself apart from the competition. My goal in this post is to share my experience as a video influencer, during which time I won over a number of clients via social media videos.

Why should someone buy my films instead of those of other web companies?

Right now, anyone with expertise may use it to establish oneself as an authority in the field using the medium of video.

My online business is distinct from competitors since I am regularly producing videos. On a weekly basis, I upload a video that discusses either my job or my current state of mind.

The consistency with which I upload videos has helped me earn the confidence of my audience, and as a result, they are more likely to reach out and ask if we can collaborate.

When I just let my natural personality shine through in my films, I get the most positive responses. On rare occasions, I like to show you some embarrassing Footage from the set in which I flub my lines. This exposes my audience’s frailty and reveals who I really am. You can’t expect perfection from anyone. The notion that you must always appear exceedingly professional in video content is now considered antiquated.

How to organise content strategy for videos?

Formulating concepts that will work on all available media

The movies I own are quite diverse. My process for making videos begins with an idea and an outline on paper. With Notion, I am able to draw more precise maps of these ideas. Before I make a film, I always try to figure out why it exists (a process called “reverse engineering”). Many people believe that a single video may be shared on various platforms. With a LinkedIn video, I try to convey information that will be useful forever.

If I’m making a video for Instagram or TikTok, I have to figure out how to keep the viewer engaged for the full minute.

Formulating a workable schedule

Blocks of time help me concentrate. On Sundays, I do my best thinking, and on Tuesdays, I always set out the day to shoot, edit, and go over what I’ve shot.

My films are always filmed with my smartphone, and I edit them specifically for each social media outlet.

An established method or practise can significantly increase productivity. Since I also have to operate my own business, I’ve found that developing and following to a schedule for producing video content has helped me stay on top of everything.

How to use video CTAs to bring in new business?

It’s common knowledge that calls to action (CTAs) are crucial to any piece of sales content. They can encourage immediate action (as in “book now”), offer a freebie (as in “claim your free X”), or play on the FOMO (Fear of Missing Out) effect (as in “sale expires at midnight”). Writing a compelling call to action (CTA) is crucial, and there are resources available to help you do so.

On the other hand, I think it’s a bad idea to have a lot of CTAs on your videos. A call to action may be too forceful or inappropriate at other times.

Sharing my strategy for using emojis in YouTube titles to get views

Engaging your audience in the comments section of your video post with an emoji game is another great way to create leads. If your followers are interested, you can ask them to indicate their interest with an emoji in the comments section. Get in touch with folks one-on-one and either strike up a conversation or offer them a free report.

I find that the phrase “Leave a fried chicken emoji in the comments if you want [anything]” is always well received. The use of emoji in comments has been shown to improve a post’s interaction rate, which is a favourable signal for the social media algorithm.

Videos ideas to attract more clients

Video concept 1: Drop some knowledge bombs

Make LinkedIn content bombs and impress your connections. A “knowledge bomb” is an informative and timeless film that only takes 60 seconds to watch. If you submit such a video on LinkedIn, where organic growth is still effective, it will appear in people’s feeds. This audience will then visit your company’s or personal LinkedIn page.

Video concept 2: customised video direct messages

Direct-message (DM) video marketing is another option. By doing, you’ll be able to connect with your audience on a deeper level and stand out from the crowd.

This method is very genuine and demonstrates that you made an effort to connect with people by devoting at least 30 seconds of your time.

Video Concept 3: A Cover Story for Your Video

LinkedIn’s new video cover story feature makes it simpler than ever to establish your online identity. While the function was designed with job-seekers in mind as a video résumé, it’s usefulness extends to other professions as well.

Some bite-sized tips to help you get started with video marketing.

Get on board the video waggon!

Nowadays, 60-second vertical videos are all the rage, so be sure to incorporate that into your video marketing approach. TikTok is now dominating the music video genre, but Instagram Reels and YouTube Shorts are striving to catch up. Before fully investing in a new platform, it’s always a good idea to compare the potential return on investment (ROI) of videos posted to TikTok and Instagram.

If I want to attract customers with my social media videos, I need to always plan the material and tailor it to the exact platform I’ll be posting on.