TikTok Advertising: Why It’s Worth It
As TikTok’s user base grows, it’s no wonder that companies want in. TikTok provides a new outlet for artistic expression for companies with its emphasis on short, lighthearted, and even offbeat informal movies rather than meticulously produced professional videos.
Younger generations like Millennials and Gen Z are more likely to use TikTok, but with so many people staying home during the COVID-19 shutdowns, the site gained users of all ages the next year. TikTok is an excellent platform for marketing to a youthful audience. But, advertising on TikTok is probably not the ideal match if your target audience consists mostly of people over the age of 50.
TikTok films often range in duration from 15 to 60 seconds, which allows viewers to take in a high volume of material in a short amount of time. Also, it increases the desirability of advertising space by reducing the likelihood that it would be lost in a sea of similar content, as is the case on certain other platforms.
Advertise on TikTok if your target demographic spends time there.
- Very high levels of participation: by 2020, TikTok members were spending an average of 858 minutes per month watching videos. That’s a lot of stuff, especially when you consider that each video is little more than a minute.
- TikTok has a wide audience because it is accessible in over 150 countries. It’s a widely used system that’s expanding rapidly.
- TikTok’s data analytics are comparable to those of other social media analytics tools, letting you monitor your campaigns with in-depth information about things like ad success, engagement, and demographics.
- TikTok’s Ads Manager allows for highly specific targeting of users based on demographic information such as age, gender, geography, and hobbies. The platform goes even farther by inserting TikTok advertising into the Babe, TopBuzz, and BuzzVideo siblings of applications.
Step One: Launch a Brand-New Ad Campaign on TikTok
Get access to the TikTok Advertising Management. You will need to sign up for an account if you don’t already have one. Every single one of the instructions is clear and concise.
If you go with the A/B split test, you may pit two different versions of your TikTok ad against each other at the same time to see which one performs better. There will be a proportional decrease in potential audience size across all of your ad groups.
The finest prospects for each ad group may be found by tapping into your campaign budget. Allocating funds in real time like way maximises your chances of getting good results from your spending.
Ad Group #2: Create Your TikTok Campaign
Developing an ad group is the next step after launching a campaign. Here is where you’ll specify the finer aspects of your ad campaign, including its budget, timeline, bidding process, and delivery.
Please identify your advertising organisation and the nature of the offer you are running. If you want to use conversion as your promotion type but don’t already have a TikTok pixel installed on your site, you’ll need to do so. Pixels are tiny bits of code that may be added to a website to help with things like campaign management, ad tracking, and user acquisition.
Third, make a TikTok commercial.
A creative’s dream, TikTok makes it easy to share videos online. Name your ad and select a picture or video to accompany it.
TikTok ads are only allowed in video format. This feature exists because images may be shared on the TikTok News Feed applications.
You can choose a template to start with, or you can make a completely original film using media from your computer or the TikTok library. TikTok also has a feature called Smart Video, which analyses your media and automatically edits a video for you.
When your files have finished uploading, go to View > Set Thumbnail and choose a still from the video or submit a custom thumbnail.
TikTok Marketing Campaign #4: Analyze Results
When you’ve launched your ads, TikTok provides a wealth of information to examine, the vast majority of which can be found in the central Ads Manager control panel. Here you can see how your ads are doing overall, how much you’re spending on ads, and what your campaigns’ current state is.
TikTok’s popularity has skyrocketed in recent years. In January of 2021, there were 689 million regular users on the social media network.
To put that in perspective, it took Instagram six years to reach the same number of monthly subscribers that TikTok has reached in under three. It took Facebook four years to become the sole social media site utilised by more than half of all users worldwide.