Have you considered a TikTok influencer marketing campaign for your brand?

Take advantage of the popularity of the viral video app by collaborating with influencers, whether you have experience doing so or not.

TikTok has now surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest to become the world’s sixth largest social media platform.

Focus on a specific end in mind

Make sure you have well-defined objectives before beginning any influencer marketing campaign online.

While there are many influential people from which to choose, it is important to select those who actually have an audience that is interested in what you have to say.

That’s why it’s crucial to evaluate your goals for using TikTok influencer marketing. Are you hoping to increase brand recognition or sales?

If the former is true, then you should probably target influencers who have sizable followings.

Remember to play by the rules

Don’t be fooled; just because sponsored collaborations on TikTok are less obvious than on other social media platforms doesn’t mean they aren’t subject to the same FTC regulations as those on other sites.

Sponsorship must be disclosed by the TikTok influencer with a prominent callout that the content is paid for advertising.

Put in a hashtag

Create a unique hashtag to accompany your sponsored posts on TikTok, whether or not a hashtag challenge is part of your overall marketing strategy.


Because they can make a big impact on your audience and encourage them to interact with your content.

Check the facts

Examine popular hashtags used by successful brands and see what you can learn from them. Why did those specific hashtags receive so much attention? Investigate the shared features and elements of successful examples (and therefore what may not).
If you want it to represent your company, product, or market, you must ensure that it can.

As was already mentioned, picking a trending hashtag that has no connection to your business, product, or industry is pointless.

The most obvious way to do this is to incorporate the hashtag into the name of the product.

Get the word out

You want as many people as possible to see your promoted content. Achieving this requires that the term be spelled in a way that is easy to remember and type into a search engine. You should also think about colloquialisms to avoid making a hashtag that would be meaningless in a different language.
Take part in discussions with pioneering TikTok creators.

It can be tempting to re-team with Instagram influencers who also have a large following on TikTok.

There is, however, good reason to consider hiring TikTok newcomers (as opposed to Instagram).

In general, they won’t demand as much money as popular Instagram (or whichever social media platform) influencers…

Don’t limit your imagination

Because of the platform’s willingness to experiment, TikTok is a great place to engage in influencer marketing because there is no shortage of potential spokespeople.

There is no requirement that food companies only collaborate with food bloggers or YouTube chefs. Cosmetics companies can branch out beyond beauty bloggers if they choose to.

If a less obvious influencer has the right audience and they love their content, brands can consider collaborating with them.
Use TikTok’s content creator market to locate relevant individuals to collaborate with.

TikTok’s Creator Marketplace is a great place to look for relevant influencers to work with. Simply by requesting access, brands can use this platform to find and work with influencers.

After verification, you’ll have access to the entire TikTok creator database.

Seek the guidance of influential people

Don’t be shy about consulting industry professionals for advice on how to create successful sponsored TikTok videos.

Since they use the platform the most, they have probably experimented with various strategies to determine which ones are most effective.

Collaborate with them to develop a message that is genuine and complementary to TikTok’s unique style, rather than one that sounds too corporate.

To create a campaign that is in line with your brand and resonates with TikTok’s highly engaged community, it is essential to be adaptable and to invite influencers to provide feedback on your strategy.
Inspire influencers by letting them explore their own creativity.

It’s safe to say that brands will have to give up some semblance of power in order to have successful influencer marketing campaigns on TikTok.

Working with TikTok influencers might not be for you if the thought of that gives you the willies.

That’s because unlike some other forms of media, TikTok’s content is not staged and instead is fast and under the user’s control.

Always monitor key performance indicators

When working with influencers, it’s just as important to keep an eye on metrics as it is to set goals.

You can gauge the success of your campaign by monitoring its number of views, engagements (likes, comments, and shares), and total reach.

With the addition of links to user profiles, businesses can now drive traffic from TikTok to their own websites and monitor its performance.

One of the biggest obstacles to effective influencer marketing on TikTok has been keeping tabs on multiple influencers at once.

Brand partnership manager at PromGirXO and influencer Lauren Nally said that Instagram is a primary means of communication with the platform’s rising stars.
Lauren explains that the rapid expansion of TikTok’s user base makes it an attractive platform for collaboration with influencers, especially when compared to Instagram.

The sudden rise to fame experienced by many who become TikTok stars makes them more receptive to new perspectives.

Consider working together on instructional materials

When TikTok recently invested £13 million into #LearnOnTikTok, a content strand that will curate educational videos on the platform across Europe, what does this mean for brands?

Well, it shows that TikTok is paying attention to and catering to its users’ desire for informative and introspective content.