When TikTok overtook Google as the most-visited website in the world last year, it almost brought the entire network to its knees. Fast-growing video-sharing social media app with 1 billion monthly users and 2 billion total downloads. Almost half of all users have bought something because they saw it on TikTok (as evidenced by the popularity of the hashtag #TikTokMadeMeBuyIt).

In fact, a strong presence on TikTok may be more crucial for brands than on any other social media platform. The reason for this is because it has great potential to boost business and bring in cash. Not bad for the app that spawned countless dance fads and embarrassing lip-sync videos.

Starting a Business Account on TikTok

TikTok for Business accounts can be made in four easy steps. The very best part is that it’s totally costless on your end.

Create an account on TikTok: You can get the app from the App Store or Google Play and then register for an account.
Initiate Business Use of TikTok: To adjust your privacy settings, go to the “Me” page, tap the ellipsis (…) in the upper right corner, and then select “Settings and Privacy.” Follow that link to “Manage Account,” then “Switch to Business Account.” Then, select the heading that most closely describes your company.
Improve your TikTok presence by : Pick a name that accurately reflects your business, and use a profile picture that speaks volumes. Follow that up by filling out the “link in bio” space with your website and a brief description of your brand.

Get the ball rolling on content dissemination

Joining your Instagram and TikTok accounts is a great way to increase your reach and convert users from both services.
Those who sign up for a Business Account can use the Business Creative Hub and TikTok Shopping, two specialised app features made available to help small businesses.

Businesses looking for motivation when making content for TikTok can visit the Business Creative Hub (link). Everyone, from seasoned professionals to newcomers, can benefit from the site’s content creation guides and constant sharing of trending content. Effective app user engagement can be quickly learned by using the Creative Hub’s resources. The Business Creative Hub can be accessed from the “Business suite” section of the “Settings and Privacy” menu.

The TikTok app now includes an in-app store called “Shopping,” which lets users browse and buy goods without leaving the app. To indicate that a user has enabled TikTok Shopping, a small bag will appear next to the profile tab.

The TikTok algorithm: 5 ways to put it to use

The algorithm behind TikTok may be complex, but its goal is straightforward: to provide each user with the content that is most likely to pique their interest based on their previous activity.

Some of the things that the TikTok algorithm considers are:

  • What you enjoy, what you talk about, what you watch again, and what you finish
  • Useful hashtags and interesting captions (or include in your own content)
  • Video and music trends that you listen to and watch
  • Personal information such as preferred language, posting device, and location
  • Deleted or uninteresting material
  • TikTok’s main discovery feature is the “For You” page, so working with the algorithm to get your videos featured there is crucial. The goal of any creator on TikTok is to have their videos featured on the For You page, where they will be seen by the most users. Listed below are five strategies employed by popular TikTok creators to trick the platform’s algorithm into promoting their videos to a massive audience.

Put user-generated content first

UGC is any content (in this case videos) made by users of a platform other than a brand’s official channels. Putting it first is a good way to quickly increase fan loyalty. This is because 56% of TikTok users are more likely to trust brands that share raw, authentic content featuring regular people.

Connect with key opinion leaders

On TikTok, influencers garner a massive audience. On average, celebrities or influential users are featured in about a quarter of all videos uploaded to TikTok.

Sharing your products with the audiences of these creators can result in significant interest in your company. As a result, more people will be exposed to your advertising, which can give your business an algorithmic boost.

Make TikTok commercials a top priority

TikTok ads could revolutionise the online advertising industry. TikTok ads that feature user-generated content perform better than Facebook ads (32% more effective) and more traditional digital ads (46% more effective) according to a study.

These statistics provide compelling evidence for shifting your digital advertising budget to prioritise TikTok at the expense of other platforms.

Look into the most popular recent audio recordings

Sound effects and music can significantly boost your content’s visibility and engagement on TikTok. Here are some key statistics from new research by MRC Data and Flamingo to back up my claim:

Sixty-seven percent of TikTok users would watch a brand’s video if it featured popular music.
Sixty-eight percent of listeners report that popular music enhances their brand memory.
Statistics show that ads that use popular music or other sounds are more likely to be shared by users (58%).
After watching a video with popular tunes, 62% of viewers say they want to learn more about the company.
Obviously, there is a huge benefit to using popular music in your videos.

Use analytics to monitor participation

If you have a TikTok for Business account, you can view analytics about your account to learn what your audience likes and dislikes so you can better serve them in the future. The most significant advantage of utilising these metrics is that they remove uncertainty from your TikTok advertising.

There are four distinct types of analytics available within the TikTok app:

  • Overview: monitors interaction and number of followers
  • Information: Keeps tabs on your most-viewed videos.
  • Followers: presents both a demographic breakdown of the audience and a breakdown of the audience’s rate of growth
  • Insights from live videos are displayed.